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Political Marketing and British Political Parties The Party"s Just Begun (Political Analyses) by Jennifer Lees-Marshment

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Published by Manchester University Press .
Written in English


  • Political Parties,
  • Political campaigning & advertising,
  • Political aspects,
  • Political Science,
  • Politics / Current Events,
  • Politics/International Relations,
  • British Isles,
  • Government - Comparative,
  • Political Process - Political Parties,
  • Political Science / International Relations,
  • Marketing,
  • Great Britain

Book details:

The Physical Object
Number of Pages272
ID Numbers
Open LibraryOL7840116M
ISBN 100719060168
ISBN 109780719060168

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marketing is to enable political parties and voters to make the most appropriate improved the quality of political communication in British elections” (p. ). In his view, political marketing can be useful in assessing the role of party Political Marketing and Political Communication Scammell () notes that “the political File Size: KB. O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science cal marketing is about . Political Marketing and British Political Parties: The Party's Just Begun. Manchester, U.K.: Manchester University Press. Ch 1 pp. Lees-Marshment, Jennifer (). Political Marketing: Principles and Applications (1st edition) Routledge. Chapter 2 What is political marketing? Political Parties: A Sociological Study of the Oligarchical Tendencies of Modern Democracy (German: Zur Soziologie des Parteiwesens in der modernen Demokratie; Untersuchungen über die oligarchischen Tendenzen des Gruppenlebens) is a book by the sociologist Robert Michels, published in and first introducing the concept of iron law of : Robert Michels.

Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the : $ This work demonstrates how British political parties now have to use sophisticated political marketing techniques in order to gain electoral success. By conducting focus groups and opinion polls, parties attempt to find out what it is that voters want from them - they then change their behaviour and political stance in order to reflect their findings. Get this from a library! Political marketing and British political parties: the party's just begun. [Jennifer Lees-Marshment] -- Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit. JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties ( and ), The Political Marketing Revolution (), Political marketing: principles and applications () and Global Political Marketing ().

British political parties and to the British party system to both Politics A-level students and university undergraduates. In their well-structured and well-written book Matt Cole and Helen Deighan examine the role of political parties in the British political system in . driving a political marketing approach in British politics. The second section debates whether political parties have political marketing „strategies’. The third section considers the conceptual differences between modern political marketing strategy and more traditional campaigning strategy. In the fourth section, there is consideration of. Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media A Senior Project presented to The Three-Stage Model assumes “that parties are able to establish what voters want using methods that include sophisticated polling methodology and . Political parties have been organized for various reasons: to support a particular political figure, to advance a particular policy or a general ideological stand, to aid politically certain groups or sections of society, or merely to combine for short-term political advantage. Political parties have also been organized in various ways; in some.