Written in English
|The Physical Object|
|Number of Pages||404|
Herb Lubalin book. Read 2 reviews from the world's largest community for readers. Herb Lubalin book. Read 2 reviews from the world's largest community for readers. Start by marking “Herb Lubalin: Art Director, Graphic Designer and Typographer” as Want to Read: Want to Read saving /5. Summary: Herb Lubalin is the definitive book about the typographic impresario and design master of our time. Complete with more than illustrations, of which are in full-color, it was designed by his partner of more than 11 years. This is the most comprehensive overview of Herb Lubalin's work ever compiled--Jacket. This book is a monograph devoted to the legendary Herb Lubalin, one of the foremost graphic designers of the 20th century. Along with Saul Bass and Paul Rand, Herb Lubalin forms a trio of American graphic design greatness. The magnitude of Herb Lubalin's achievements will be felt for a long time to come I think he was probably the greatest graphic designer ever," says Lou Dorfsman, Vice President, Creative Director, Advertising and Design, CBS, Inc. For more than 40 years, Herb Lubalin expanded on the intricacies and elegance of typography-based design.
Designer and AIGA Medalist Herb Lubalin has been well feted in the design press and history books over the years. Indeed, the seminal book Herb Lubalin: Art Director, Graphic Designer and Typographer (), is a must have for any designer’s library. A master of typography, his iconic, conceptual logos are well known: Cooper Union, Channel Thirteen, and Leggs, among many others. Louise Fili (Principal), an expert in Italian visual culture, is an internationally celebrated creative director, graphic designer, type designer, and author. Formerly senior designer for Herb Lubalin, Fili was art director of Pantheon Books from to , where she designed close to 2, book jackets. A lot of that history, at least in the graphic arts, had been written—and designed—by Herb Lubalin. And Lubalin has been recognized, awarded, written about, imitated and emulated for it. There's hardly anyone better known and more highly regarded in the business. Herbert F. " Herb " Lubalin (/ ˈluːbɑːlɪn /; Ma – ) was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: Eros, Fact, and Avant Garde, and was responsible for the creative visual beauty of these publications.
Our recent Kickstarter campaign to republish our book on US designer and typographer Herb Lubalin was successful. Warm thanks to all our backers! Last year, Adrian Shaughnessy talked to the #Lubalin project about his experience of writing and researching the book, and describing what he discovered about this legendary figure of American graphic design. Adrian Shaughnessy is working on a book about the great type master Herb Lubalin for his Unit Editions. When I began to contemplate design as a career, Lubalin was one of two names I knew (the other was Frank Zachary, art director of Holiday magazine) and the one I most emulated. Lubalin's signature style of expressive typography has seen a revival in the past few years and has been copied often. RECOMMENDED READING: Herb Lubalin: Art Director, Graphic Designer and Typographer By Gertrude Snyder. In , the 62nd Annual AIGA Medal was awarded to Herb Lubalin () legendary art director, designer and type designer. For over 40 years, he led the way for others, crossing defied boundaries to explore different areas of design. In the beginning, it was a rocky road.